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![]() ...truth
be told, I delight in the written word (maybe it's the Irish in me) ~
so I relish any excuse to put that affinity to use! And, after all the
years writing under quick-turnaround PR pressure, I'm f-a-s-t,
too. But, most importantly, I strive to capture the appropriate |
plus view two recent press releases issued for mega-event featuring Olympic athletes here |
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(when under previous ownership) |
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published awhile ago by the National Writers Union in their national members magazine, American Writer. (While I had originally titled the piece, "Spin-It-Yourself Author PR," the article ran with the headline, "Marketing Your Wares.")
(in a wedding venue's guide) |
(resort property description) |
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published in North Bay Business Journal (written in 2001 but still relevant) |
for Realtor |
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![]() ...the page layout's only as good as the CONTENT though! (And, yup, I'm always involved in that aspect too.) |
![]() 22 pg. catalogue, 5 1/2" x 8 1/2" format |
![]() Book cover - Before (from client) & AFTER |
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![]() Client's 15-page presentation streamlined into |
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![]() Event flyer - Before (from client) & AFTER, financial services firm including newly-designed logo (click link to jump to section below) |
![]() Order form (audiobook company) |
![]() ![]() ![]() 2 different Christmas cards for client's use |
![]() Real estate flyer, Marin County |
![]() Professional resume (author) |
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![]() ...the client's always "the boss" of course in terms of the ultimate design. One priority for me is to keep a close eye on navigation (e.g ease of use) for the oh-so-cherished visitor. After all, so much effort is expended in GETTING them to the site, certainly don't want them frustrated once there! Last but certainly not least, I employ a consistent focus on the marketing goal of a given website along with...y'know...perty colors & pics, etc. (wink) |
![]() National event management firm |
![]() ![]() ![]() ![]() ![]() Republican National Convention 2012, 2008 & 2004 |
![]() Contractor's webpage (including creating domain name) |
![]() Redesign of website for specialty insurance firm |
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![]() ![]() Real Estate |
![]() ![]() Real Estate |
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...as a policy, I pass along my 15% agency discount directly to my clients -- so that's provided as a $avings benefit for you. I also aggressively negotiate ad placement which is KEY. As with desktop publishing, to me an ad is a combination of marketing message and creating visibility for the client's business development goals. I often employ visual tricks to drag the eye (kicking and screaming!) over to the part of the printed page with my client's ad. Frankly, I'm not interested in creating the most "beautiful" ad per se -- instead my primary goal is for it to be effective. |
![]() Magazine ad, full-pg., 4-color |
![]() Magazine ad, full-pg., 4-color |
![]() Newspaper ad |
![]() Digital magazine ad Oversized Postcard |
![]() Easel placard for trade show
![]() 8' x 3' banner for trade show |
![]() Newspaper ad, casino Magazine ad |
![]() Animated (web) ad |
![]() Animated (web) ad |
![]() "Before" client-designed ad.......................... |
![]() & "AFTER" (local newspaper ad) |
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"Your business identity" ~ need I say more? Anything iconic should be relevant. Here, you see a compass employed for a financial services firm (have to set the right course, after all), a diamond for Diamond Baker, LLP (admittedly that was a tough concept to come up with)...and a vintage image appropriate for an insurance brokerage catering to Native American casinos. I would welcome the chance to do more of this stimulating sort of design/marketing project. |
![]() Specialty insurance firm new stationery & business cards
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![]() Law firm new logo + letterhead (MS Word template)
![]() new logo design for nonprofit |
![]() ![]() ![]() Counseling practice new logo, letterhead, and business card
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![]() General Contractor's new logo & business card |
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THANKS
for taking the time to review some of my past work. You can learn more
about my background and clients (including client testimonials) on my website |
Site created in-house. |